Social Media Case Studies
Real Results for Mission-Driven Leaders
At DropTest, we specialize in bringing your message to life on social media. Through thoughtful storytelling, proven content strategies, and deep knowledge of platforms like TikTok, YouTube, Instagram, and X, we help you reach the people who need to hear your message most—
all without burdening your team.
We focus on what matters:
Show Your Relevance
Reach new audiences where they already are and build lasting connections.
Focus on What Works
Refine content (podcasts, series, events) to resonate deeply and drive lasting impact.
Build a Consistent Voice
Create a clear, recognizable tone that reflects your mission and strengthens your identity across every platform.
Expand Your Influence
Multiply your message beyond your walls, growing your audience and delivering tangible results donors and supporters love to see.
CASE STUDY 1:
Growing in Authenticity and Followers for a Faith Leader
Ongoing Results: We’ve continued to work with this faith leader and the nonprofit he represents, expanding to optimize the entire organization’s social media footprint and have demonstrated continued, steady growth.
Client: Pastor & Representative of Large Christian Nonprofit
Challenge: Starting in August 2025 with 13k Instagram followers, the goal was to engage audiences in timely cultural conversations while providing spiritual leadership—without losing authenticity.
Our Approach: We identified high-relevance viral news stories and paired them with the Pastor’s existing sermon clips that directly addressed the topics trending online. This timely, applicable content strategy combined relevance, spiritual insight, and platform best practices (short-form video optimization, trending audio, captions).
Results:
One strategic video went viral, achieving 2.5 million views and 152k likes.
Significant follower growth and increased engagement, positioning the account as a trusted voice in real-time discussions.
This campaign proved that thoughtful, mission-aligned timeliness can turn organic content into massive reach.
CASE STUDY 2:
Turning Mission Into Momentum for a National Nonprofit
These outcomes transformed the organization’s online presence, turning event footage into scalable momentum and providing donors with undeniable proof of influence among young conservatives.
Project: Young America’s Foundation (conservative youth outreach organization)
Challenge: As Director of Marketing and Social Media, Emily Butler (of DropTest) needed to expand digital reach, connect with young audiences nationwide, and demonstrate clear impact to donors through measurable results.
Our Approach (Implemented September 2022 – March 2025): Developed a comprehensive engagement strategy across X, YouTube, and Instagram.
This included creating high-performing short-form content from live events, producing aggregate recap videos, and optimizing posting schedules, thumbnails, and calls-to-action for maximum visibility and retention.
Key Results:
1.6 billion video views across all platforms.
Gained 1 million YouTube subscribers.
664% increase in Instagram reach.
These outcomes transformed the organization’s online presence, turning event footage into scalable momentum and providing donors with undeniable proof of influence among young conservatives.